The map measured Google searches for everything from famous people who died (R.I.P. Princess Leia) to the stupid memes that helped us kill so much time last year. According to Estately’s Ryan Nickum, “[The map] measures how often a particular search term is entered relative to the total search volume across each state. For example, California and New York, because of their populations, sure have a significantly higher number of total searches for ‘David Bowie’ than Vermont does, but Vermont has a higher percentage of its search volume going to searches for ‘David Bowie’ than New York and California (and all other states).”
- Alaska was comparatively curious about conspiracy theories, like “Pizza Gate” that claimed Hillary Clinton and Democratic operatives were running a child sex ring out of a pizza restaurant in Washington, D.C. called Comet Pizza. The viral spread of the story supposedly prompted a man to enter the establishment with an assault weapon, according to police.
- California was noticeably obsessed with all things Hollywood, like the 88th Academy Awards and Martha and Snoop’s Potluck Dinner Party.
- Illinois was eager to find out the Cubs parade route since winning the 2016 World Series for the first time since 1908.
- Folks in Louisiana found the Alton Sterling shooting (the African American killed by Baton Rouge Police) to be the hottest topic of the year.
- The weather was on Florida residents’ minds a lot as their ninth most searched term for 2016, namely Hurricane Matthew, would indicate.
For more information on the 2016 search trends for every state in America, visit Estately’s blog.