The term “rich snippets” sounds a little odd for those who aren’t in the professional web development and SEO world. When digital marketing professionals talk about search results pages, we often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the base URL, and a description. When you hear terms like: featured snippet, rich snippet, structured data, microdata, rich or structured markup, etc., there are some technical differences, but to keep it simple, what we’re talking about in this article will just be referred to as rich snippets. What is a rich snippet anyway? Rich [...]
About Anton SilerAnton Siler is a rising star in the digital marketing industry, who was personally trained by one the world’s leading online marketers, Neil Patel. Expanding upon Neil’s tutelage and disrupting industry norms, he founded Digital Admen (est. 2015) which was a more holistic digital marketing agency offering a spectrum of services aimed at offering effective solutions to problems that businesses, large and small, face every day. He is best known for his digital marketing prowess and for being the world's foremost expert on Yelp.
In case you’ve been living under a rock and don’t know what Yelp is, we’ll give you a quick briefing. Yelp is the number one business review site on the web. Period. Companies can set up online profiles and list their businesses on Yelp, which allows customers leave reviews about those companies for the world to see. Anyone with a computer and an internet connection can leave a review for your company. That thought may be a bit nauseating at first, but Yelp has taken steps to filter out those reviews that it feels are illegitimate or too strongly biased. [...]
Starting on September 1, 2019 Google announced that they will retire all code that handles unsupported and unpublished rules, such as the no-index directive. The announcement came via social media and the Google Webmaster Blog. “In the interest of maintaining a healthy ecosystem and preparing for potential future open source releases, we’re retiring all code that handles unsupported and unpublished rules (such as noindex) on September 1, 2019. For those of you who relied on the noindex indexing directive in the robots.txt file, which controls crawling, there are a number of alternative options,” [...]
Google has been constantly releasing updates this year for Local Search, and the latest thing to drop is Google Posts. This new feature allows you to publish your products, services and events directly to the Knowledge Panel in Google Search and Google Maps. Here are the top 10 things you need to know to get the most out of Google Posts for your business. Use the posts to highlight promotions not to stuff keywords. Shoving a bunch of keywords into your post will not help with organic rankings. Only the first 100 characters will show up in the Knowledge Panel. Make each character count so [...]
Google searches were quite interesting for Americans in 2016, according to a map compiled by national real estate company Estately using data from Google Trends. The map measured Google searches for everything from famous people who died (R.I.P. Princess Leia) to the stupid memes that helped us kill so much time last year. According to Estately's Ryan Nickum, "[The map] measures how often a particular search term is entered relative to the total search volume across each state. For example, California and New York, because of their populations, sure have a significantly higher number of total searches for 'David Bowie' than Vermont does, [...]