NPR: How Do You Market To Millennials?


Digital Admen founder, Anton Siler, was interviewed as a part of a focus group NPR was hosting while taking a deep dive into millennials, as part of a new series called the New Boom. This group, some 80 million strong or so, spends over $1 trillion a year by some estimates, which begs the question: How should brands and advertisers go about reaching millennials if they're so powerful? This is the trillion dollar question everyone is scrambling to figure out the answer to. Why? Mainly because advertisers want to be one of the brands on the receiving end of that [...]