Cracking the Code: How to Market to Millennials in 2023 and Beyond


Millennials are poised to overtake Baby Boomers as the largest generation in America. Understanding how to market to this diverse, tech-savvy group is crucial for brands in 2023. This article will dive into updated generational insights about Millennials, their values and preferences, and actionable strategies across content, social media, and experiential marketing to connect with Gen Y. Digital Admen founder, Anton Siler, was interviewed as a part of a focus group NPR was hosting while taking a deep dive into millennials, as part of a new series called the New Boom. This group, some 80 million strong [...]