Copy Writing

Compelling Copy Writing Tailored For Conversions

Copy Writing2019-03-28T17:20:30-07:00

Make The Right Impression

Along with UX, copy writing is one of the most important aspects of a digital property or online marketing effort. Our team specializes in writing compelling copy that is designed to enhance your website’s performance. From calls to action to blog titles, the right copy is necessary across all digital properties to convey a brand personality that resonates with your target audience.

Brand Focused Writing Strategy

Studies have proven that people prefer companies that have personality and a human-like voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all of your digital properties is essential.

Writing Tailored For Your Audience

Using a broad spectrum demographic for your target audience and trying to convert them with a general sales pitch is not the right approach. Our team will research your niche audience to a consumer profile level and identify their affinity category in order to understand and meet their needs. Connecting to your target audience with copy writing and content that specifically addresses their needs will speed up the conversion process.

Writing For Specific Media

The style of writing for a whitepaper case study should not be identical to that of a social media post. Potential customers are at different phases in your conversion funnel based on where and when they interact with your brand. Copy writing across your digital properties must retain a common theme while also exhibiting versatility to take advantage of each unique platform.

SEO Friendly Writing

In the SEO community the phrase “Content is King” is often touted. It means that capturing organic traffic through engaging content from search engine results is still the most effective way to generate leads for any business. Writing with SEO in mind will leapfrog you over the competition and help get your website highly ranked in search engines for competitive keywords. By producing valuable content that will garner links from websites with high domain authorities, your website should see an increase in traffic, generate more qualified leads, and increase sales over time.

Highly Optimized Copy

The last place your business should lose potential customers is at a user’s point of entry into your conversion funnel, otherwise known as a landing page. To get users to convert, the landing page should have a descriptive, yet succinct header, value propositions over the competition, and have a clear call-to-action. Landing page copy can be the determining factor between a successful conversion and a lost sale.

Create The Reaction You Want To See

Motivate Your Target Audience Into Taking Action Daily.

Let’s Begin