In the simplest of terms, display banners are a type of online advertising that refers to the use of ads — from static images to video — on a website. The Interactive Advertising Bureau (IAB) has also created a universal standard for display ad sizes and page text that must be adhered to. We can create display ads of any size, but we specialize in the four dimensions that are most commonly used.

The role of the creatives in this medium is more than just giving a shape to an ad. They have to find an effective way of communicating an idea and the most efficient way to push the customer to buy a product or a service. Imagination and innovation are required to develop a proper display advertisement. Our team combines the art of design with the science of market research to provide you the perfect blend of creative and copy to get you the results you’re looking for.

The 4 Most Common Interactive Advertising Bureau (IAB) Display Sizes

The Interactive Advertising Bureau (IAB  created a universal standard for display ad sizes and page text that must be adhered to. The four dimensions that are most commonly used on websites are:

  • Banner 728 x 90
  • Big Box 300 x 250
  • Skyscraper 160 x 600
  • Square 250 x 250

10 Amazing Stats About Display Ads

  • Display ad viewability rates did not budge between 2013 and 2014.
  • The average clickthrough rate of display ads across all formats and placements is 0.06% .
  • Native ads are viewed 53% more than banner ads.
  • Users who are retargeted to are 70% more likely to convert.
  • 32% of consumers said they would share a native ad with friends and family, versus 19% for banner ads.
  • A study revealed that only 2.8% of participants thought that ads on websites were relevant.
  • A January 2014 study found that 18 to 34 year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads
  • About 50% of clicks on mobile ads are accidental.
  • 54% of users don’t click banner ads because they don’t trust them.
  • 33% of internet users find display ads completely intolerable.

Visually Compel Your Audience

Our Banner Designs Convert Browsers Into Buyers Daily.