Maximize the Value of Your Subscriber List
There is no magic formula for the perfect email marketing campaign, however, authentic, engaging, and honest messaging has been proven to work. By treating email marketing as an engaging dialogue between yourself and your subscribers instead of a perfunctory exercise, you can effectively utilize emails to accomplish your business objectives. Whether you’re supplying an informational resource or selling a product, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards the desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
Our team understands that the goal of an email is to trigger clicks and drive traffic to your site. Once there, it’s important to fulfill a subscriber’s’ expectations and complete the conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole. Our team of experts will design and structure your emails to cater towards your goals and your audience through careful placement of strong calls to action, compelling copy, and supporting images. In order to get the highest conversion rates possible we can also split test email campaigns to figure out what creative and copy resonates best with your subscribers.
In order to make sure your email marketing campaigns are getting the best possible ROI (Return On Investment), extensive tracking and measurement of results is required. We make sure that metrics like open rate, click-through-rate, and bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is affecting your bottom line.