The Focus
Content marketing is different than traditional product marketing efforts like sales collateral and other product-specific info. It includes things like blogs, e-books, videos, and infographics that answer specific questions people have and provide them easy ways of sharing it through digital mediums.
By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust – which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits. In this course our resident digital marketing expert, Anton Siler (aka “the Digital Don Draper”) will be breaking down the fundamentals of what goes into a good content marketing strategy.
The Format
The format of this course will consist of an approximately 30 minute lecture by Mr. Siler followed by a Q&A session lasting about 20 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give Mr. Siler ample time to get through his material.
Keep the Conversation Going
Refreshments will be provided for attendees to partake of before, during, and after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself. Once class is officially over for the day, we encourage ongoing information exchange and networking. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.