Search Engine Optimization (SEO) is essential in today’s ultra competitive online environment. What is SEO? Simply put, it’s highly effective tools and techniques that help the search engines, like Google, crawl, index and rank a website’s content. If you want to be successful online, then your website has to be seen. Studies have shown that the top 10 search results (which are found on the first SERP – Search Engine Results Page) garner between 80% and 90% of global search traffic. In fact, the top organic listing still captures the most click activity (32.8%), regardless of what new elements are presented on the page, like Google Local listings.