Search Engine Optimization (SEO) is essential in today’s ultra competitive online environment. What is SEO? Simply put, it’s highly effective tools and techniques that help the search engines, like Google, crawl, index and rank a website’s content. If you want to be successful online, then your website has to be seen. Studies have shown that the top 10 search results (which are found on the first SERP – Search Engine Results Page) garner between 80% and 90% of global search traffic. In fact, the top organic listing still captures the most click activity (32.8%), regardless of what new elements are presented on the page, like Google Local listings.

Discovery Phase

We’ll kick things off by learning about your business, website, and competitors in order to provide clear targets to be used throughout all other stages of the campaign. This is where your business goals will be identified along with the acquisition of all information necessary to execute them. The stated goals will be used to create KPIs (Key Performance Indicators) that will track the success of the campaign using definitive metrics. Using the campaign goals, we’ll research possible keywords to target and present our recommendations for you to choose from. Once the keywords have been selected we’ll review your website for any structural changes that would benefit the selected keyword group.

Strategy Development Phase

Using what we learned in the discovery phase of our SEO process, we’ll develop a comprehensive strategy for ranking your website for the selected keyword group. This will include on-site optimization that will address website code and content issues as well as off-site optimization to determine potential partners and influencers to target for link-building efforts. We will also develop a content strategy, which will help us create a schedule of original content to be created for the website (i.e., blogs, infographics, videos, etc.), outreach campaigns, press releases, and social media marketing.

Onsite Strategy

Next, we’ll implement the approved recommendations from our strategy development phase, which will include adjustments to your website text based on the content strategy to reflect the targeted keyword group. Your website’s coding will also be addressed based on the approved recommendations. This will include changes to page elements like meta data, canonical tags, no-follow links, and internal links. It will also address sitewide elements like your domain’s robots.txt file, sitemap, Google Analytics tracking code, and Google Search Console integration.

Offsite Strategy

Once the on-site phase is complete, we’ll segue into the off-site phase to build quality backlinks and establish ongoing relationships through influencer outreach and content sharing. We’ll create a drip of original and engaging content based on the volume you approved from our recommended content strategy. Using social media, we’ll enhance your brand awareness by promoting content that links back to your website, while curating content from non-competitor sources. For an additional fee, we can spread information about your business through press releases, industry channels, and various news outlets in an effort to increase exposure of your business that link back to your website.

Analysis & Reporting

This phase consists of monthly reporting on the metrics tracking the success of the campaign goals via KPIs (Key Performance Indicators) and includes ongoing analysis of your campaign’s performance. This data will be used to determine areas that need adjustment based on results. Since all activity on your campaign is well documented, this phase also includes reporting on the activities completed on a granular level.

Reach People Every Day Looking For A Business Like Yours

We’ll Help You Get To Page One Of Google & Stay There.