Our social media marketing is designed to ensure that your business gets a campaign specifically tailored to your goals, not some cookie cutter template that everyone else is using. We perform in depth research based on your selected keyword group to identify audience sizes, their interests, and their influences. We’ll define your social competitors, and the networks they’re active on so we can acquire and optimize digital properties that matter the most for your industry. Based on our assessment, we’ll develop a comprehensive social media strategy and an anticipated timeline for success. Campaign goals will be used to determine specific KPIs (Key Performance Indicators) that will track the success of our efforts every step of the way.
If you’re doing paid advertising on social media, then we’ll develop an advertising plan and budget appropriate for each platform. To keep things on track, we’ll define the object of each portion of the plan, whether that is community growth, community engagement, sales, or something else. If you’ve already developed branding guidelines, then we’ll use those parameters to filter and implement the overall strategy. Once we start seeing data come back from our efforts, we’ll analyze the numbers to see what’s working, what’s not, and make adjustments to achieve maximum results.