Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This course will give you insight into what elements you'll need to develop an effective content marketing strategy and produce evergreen content.
Digital marketing in 2020 is a lot more complex than in years past. Search engine visibility (aka SEO) has to be a part of the marketing mix for any enterprise, especially when selling products or offering services online. So how does the Christian entrepreneur keep the instant gratification starved modern society satiated? Our resident expert will show you just what you need to know in order to better understand and artfully navigate the digital landscape as you forge your own path forward to online success.