Make Data Driven Decisions
Usability testing is the best way to understand how your target audience experiences your website or application in the real world. Unlike interviews or focus groups that attempt to get users to accurately self-report their own behavior or preferences, a well-designed usability test measures actual performance on mission-critical tasks. If your customers can’t figure out how to complete a purchase on your website, then no amount of “but I really like the website!” comments are going to make up for that.
To conduct a usability test, we begin by identifying your target audience and segments within the overall group. With access to over a million people, we’ll be able to easily reach the right panel members based on your requirements. We can test with exactly the types of visitors that use your site or buy your products. We can recruit by region, demographics, web expertise, and more. If needed, we offer custom screener questions for more granular filtering.