With that being said, Yelp creates an interesting conundrum for small and large businesses alike. It isn’t just a daily deals platform and online directory, it’s also the world’s largest review platform, which forces you to deal with it in a unique way. Most ORM services try to game the system by spamming businesses with unsolicited messages claiming they can get good reviews to stick and bad reviews to filter or be removed. One thing that companies, like Revleap, actually do is bombard their clients’ customers with online or mobile surveys. Customers that respond favorably (usually defined as a 4 star or 5 star rating), and agree to post the review, are entered into a drawing for gift cards in an effort to artificially boost their clients’ reputations.